The BLK Story

Anne Curtis launches her own makeup line,
and it’s all about Uncomplicated Beauty

The self-confessed makeup lover is out
to change the local beauty game

Celebrated actress, TV host, recording artist, endorser, author, pursuer of dreams, and all-around media darling: Anne Curtis sure has a lot of feathers in her cap, and she recently added another one as she finally launched her very own makeup line, blk cosmetics.

Uncomplicated Beauty

As a beauty icon herself—and a self-confessed makeup lover—it is only fitting that Anne’s most recent venture is one that indulges her kikay side. To bring this passion project to life, she partnered with businesswoman and beauty maven Jacqe Yuengtian Gutierrez to create a one-of-a kind makeup line that is all about uncomplicated beauty.

Why blk cometics? “It stands for the color black—something timeless, elegant, and uncomplicated,” explains Anne. But unlike other cosmetic products, blk aims to stand out by going back to basics. Explains Jacqe, “Our goal is to keep things simple. Plus, I’m also proud of the fact that we are one of the few local brands that has an official cruelty-free certification from PETA.”

Uncomplicated Beauty

Anne knows how important it is to have a beauty routine that works and won’t take much time. This meant paring down all the possible makeup options to come up with a carefully curated line that carries only the absolute essentials.

And so, blk cosmetics is out to give women what they really need—while also leaving room for play. “I call myself a chameleon,” Anne says, explaining the need for versatility. “I like to create endless looks depending on my mood: a fresh look today, a bold red lip tomorrow.”

Beauty made simple

“If there’s anyone who can understand the need for simple yet top-quality products that work, that would be me!” says Anne, who learned to do makeup through trial and error. Given her own beauty struggles, Anne channeled all her learnings into creating the brand, and was very involved in every step—from conceptualizing and testing the formulas, as well as getting down to the nitty-gritty of product packaging. Needless to say, she’s been very hands-on from day one.


This is blk

This brings us to where Anne is right now—poised to empower other Filipino women with the confidence that makeup brings. And this why blk aims to make beauty as uncomplicated as possible. Says Jacqe, “blk is a reflection of Anne’s beauty philosophy—that less is more, and that beauty should be made easy.”

Anne, for her part, is just beyond excited for everyone to experience blk cosmetics. “I really wanted to do this, as it’s my first business venture that reflects who I am as a person,” she says. “Now that it’s here, I can’t wait for everyone to try it.”


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